BookDevelopmentPlan
A Personalized Blueprint For A Book That Builds Authority, Legacy, Or Clients
KNOW EXACTLY WHAT YOUR BOOK IS BEFORE YOU WRITE A WORD
Every author wants their book to do something. Some want authority: to be seen as the expert in their field. Some want legacy: to leave their story and their wisdom behind for the people who come after them. Some want clients: a book that brings the right people to their door. Many want all three.
But most start the hard way. They open a blank document, write a few chapters, and only later discover the book is aimed at the wrong reader, built on the wrong idea, or disconnected from what they actually wanted it to do. Months disappear. Sometimes years.
The Book Development Plan flips that order. It starts with a two-hour, one-on-one strategy interview where we pull out your expertise, your stories, and your goals. Then our team turns that conversation into a complete, personalized plan built around your goals: who your book is for, what it is called, the big idea that makes it different, every chapter mapped out, how the book delivers the authority, legacy, or clients you are after, and what it could look like on the shelf. Then Michael walks you through all of it personally on video. All of it, for $5,000.
ONE CONVERSATION, ONE COMPLETE PLAN
A TWO-HOUR STRATEGY INTERVIEW
A deep, one-on-one conversation about your expertise, your stories, your readers, and your goals. You talk. We listen for the book hiding inside everything you already know, and for what you want that book to do.
YOUR COMPLETE BOOK DEVELOPMENT PLAN
Positioning, market research, title options, your signature framework, a chapter-by-chapter outline, a launch strategy, and a map of how your book delivers the authority, legacy, or clients you want. Built from your own words.
COVER CONCEPTS AND A PERSONAL WALKTHROUGH
Cover concepts that let you see your book before it exists, plus a personal video from Michael walking you through your plan, section by section, so you know exactly what to do next.
BUILT AROUND WHAT YOU WANT YOUR BOOK TO DO
The Book Development Plan is for experts, professionals, and leaders who take their book seriously. Before you commit the time and money to write it, you want to know who it is for, what makes it different, how every chapter fits, and how it will deliver on the reason you are writing it in the first place.
Authority
Become the recognized voice in your field. A book that sets you apart from everyone who has not written one, and opens doors to stages, media, and invitations you could not get before.
Legacy
Put your life's work, your story, and your hard-won wisdom into something that outlasts you. A book your family, your community, and readers you will never meet can hold onto for generations.
Clients
Turn readers into clients, patients, and customers. A book that earns trust before the first conversation and brings the right people to your door.
Some authors want one. Many want all three. Your plan is built around yours.
FROM ONE CONVERSATION TO A COMPLETE PLAN
STEP 1
Enroll. One payment of $5,000 and your plan is officially underway. Our team reaches out to schedule your strategy interview.
STEP 2
Have your strategy interview. A two-hour, one-on-one conversation over Zoom. There is nothing to prepare and nothing to write. Just come ready to talk about your expertise, your stories, your readers, and whether you want authority, legacy, clients, or all three.
STEP 3
We build your plan. Our team turns your interview into a complete Book Development Plan, weaving your own words and ideas throughout, plus a set of cover concepts so you can see your book for the first time.
STEP 4
Michael walks you through it. You receive a personal video walkthrough from Michael, explaining every part of your plan, why it was built that way, and what it means for your book and your goals.
STEP 5
Choose your next step. Write the book yourself with your plan as the map, or bring it to our team to write it with you. Either way, you start with clarity instead of a blank page.
THREE STARTING POINTS, ONE PLAN BUILT FOR YOURS
NO MANUSCRIPT YET
You have the expertise and the stories, but no book yet. Your plan gives you the positioning, the title, the big idea, and every chapter mapped out, so the writing has a clear path from day one.
A PUBLISHED BOOK THAT IS NOT DELIVERING
Your book is out, but it is not bringing the readers, recognition, or clients you hoped for. Your plan assesses what is holding it back and lays out how to reposition and market it.
A FINISHED MANUSCRIPT, NOT YET LAUNCHED
The writing is done, and you want to launch it right. Your plan sharpens the positioning, strengthens the book where it counts, and builds the strategy that gets it into readers' hands.
EVERY PIECE OF YOUR PLAN, BUILT FOR YOUR BOOK
Hire a strategist, a researcher, a developmental editor, a marketer, and a designer to build this for you and you would spend $15,500. Here it is one team, one interview, one plan.
12 components, one personalized plan. Total value: $15,500.
EVERY CHAPTER, MAPPED BEFORE YOU WRITE IT
The blank page is gone before you ever see it.
The heart of your Book Development Plan is the chapter-by-chapter outline. It is not a list of chapter titles. It is a detailed map of your entire book, built from the stories, ideas, and expertise you shared in your interview.
For every chapter, you know how it opens, which of your stories belong in it, what your reader should believe by the end, and how it hands off to the next chapter. Whether you write the book yourself or bring it to our team, the hardest part of writing a book, figuring out what goes where, is already done.
You will read your plan and think, they understand my book better than I did.
Because the plan is built from your own words, it does not read like a template. It reads like your book, finally organized.
What Your Outline Maps For Each Chapter
The Title And Its Role
A working title for the chapter and the job it does in the larger story of your book, so every chapter earns its place.
The Opening Hook
A specific story, moment, or question pulled from your own interview to open the chapter and pull the reader in.
The Belief Shift
What your reader believes when the chapter starts, and what they believe when it ends. The single change the chapter exists to create.
Your Stories And Examples
The anecdotes, client stories, and case studies from your interview that belong in this chapter, already chosen for you.
The Exercise And The Bridge
A reader exercise that turns the lesson into action, and the connection that carries your reader into the next chapter.
Your Thinking Prompts
Questions written just for you, drawn from your interview, designed to push your thinking and unlock your best material.
Your interview supplies the material. Your plan puts it in order. Your book writes itself from there.
ADD IT ALL UP
Your strategy interview, your complete Book Development Plan, cover concepts, and a personal video walkthrough from Michael.
ONE PRICE, YOUR WHOLE BOOK PLANNED
$5,000 for your complete plan.
Your two-hour strategy interview, your complete Book Development Plan, cover concepts, and a personal video walkthrough from Michael.
Frequently Asked Questions
EVERY GREAT BOOKSTARTS WITH AGREAT PLAN
You already have the expertise and the stories. In one conversation, we turn them into a complete plan for a book that builds your authority, your legacy, your client base, or all three, and Michael walks you through every piece of it. All of it, for $5,000.